In 2018, we built something special at Twitter’s Paris office: an exhibition for advertisers and agencies that looked back at the year’s defining moments through raw, human emotions. Each space had its own vibe—joy, admiration, thrill, surprise, anger, love—and told stories that struck a chord.

For the final room, we wanted something that hit harder, something that wrapped all those emotions into one story. The 2018 World Cup was the obvious choice. France winning the trophy? That wasn’t just a sports moment—it was a national rollercoaster of pride, unity, and pure adrenaline. We turned the room into an immersive stadium-like experience: dimmed lights, a big couch, an even bigger screen, and stadium-style lighting to set the tone.

I spent weeks digging through endless Tweets from the tournament, pulling out the gems that captured the highs and lows of Les Bleus' journey. Then came Hugo Chesnel. He poured his talent into crafting the video, while I stayed close to make sure every detail hit just right. After months of work, we had something incredible: a piece that pulled people right back into those unforgettable summer nights of 2018.

The response was unanimous. Clients loved it. Teams loved it. And to be honest, I still get chills every time I watch it.