Every day, millions of conversations happen on Twitter, creating an endless stream of incredible stories from around the world. In 2017, we decided to transform our Paris office into a pop-up museum to showcase these moments to French brands and agencies. That’s how the idea of a year-end exhibition was born.

The first edition, #ObjetsTweetés, was all about storytelling through objects. We curated 20 standout stories—French and international—and worked with Magic Garden to turn them into physical pieces. Among the highlights: a jar of tears for PSG fans devastated by their Champions League loss, a fake dictionary featuring “covfefe” from Trump’s infamous typo, and a book compiling some of the most captivating Twitter threads. These were just a few examples from a much larger collection.

The following year, we took it further with #Nuances. This time, the exhibition explored six major emotions experienced on Twitter—like love, laughter, and anger. Collaborating with Les Sismo agency, we brought these emotions to life through immersive installations that made visitors truly feel the essence of each story.

Both projects were more than just exhibitions; they were a year-long exercise in curation, creativity, and execution. From selecting the right stories to figuring out how to represent them in an engaging way, it was a team effort I’m incredibly proud of. And to help promote both exhibitions and bring visitors to the space, we partnered with the Kofescu agency to create impactful teaser and recap videos. I also took photos during the events to share the experience on our Twitter account, giving our audiences a glimpse of these unique moments.