One of Twitter France’s key goals was to build stronger relationships with creative and media agencies, giving them every reason to include Twitter in their client recommendations. To help make that happen, I came up with the idea for the Flight Ambassador Program—the first initiative of its kind across Twitter’s global organization.

The program was designed from the ground up in close collaboration with our sales team to ensure it aligned perfectly with their needs. They recruited about 15 ambassadors from top French agencies, while I built the program framework and oversaw every detail of its execution—including creating its logo.

Over the course of a year, the ambassadors participated in a range of carefully crafted experiences. It began with a welcome event featuring a curated pack of Twitter goodies, followed by hands-on workshops to deepen their understanding of the platform. Along the way, we organized unique social events, from a behind-the-scenes tour of the Opera Garnier to a cooking workshop and even a visit to the Parc des Princes. The program culminated in a two-day summit at our London office, where ambassadors got to dive even deeper into Twitter’s potential and strengthen their connection with our teams.

To pull it all together, we partnered with two trusted agencies—Mythologies and Zazebytheway—to manage logistics and bring the events to life.

The program was a great success, not only fostering stronger relationships in France but also inspiring similar ambassador programs in other countries. Its impact cemented the value of investing in meaningful partnerships with agencies. Unfortunately, the pandemic made it difficult to continue, and the program eventually came to a close in 2020.