The Twitter Festival was hands down one of the most ambitious projects I worked on at Twitter. After nearly two years of our Paris office being closed due to COVID, we wanted to reopen in style by celebrating the incredible diversity of communities and conversations happening on the platform.

We launched a 3-month-long festival featuring a permanent exhibition in our office, 5 in-person events, and 5 digital events shared on @TwitterMktgFR. To bring it all to life, we partnered with We Love Art for the experiential design and execution, and Kofescu handled the teasers and recap videos. I also took a few photos along the way to help document the entire journey.

I was deeply involved in every phase of the project, from concept to execution—shaping the overall vision and ensuring it all came together. I also led the creation of the festival's visual identity, including the logo, event posters, a main website plus 10 event-specific microsites, newsletters, and more. Being part of this journey made it one of the true highlights of my time at Twitter.

Unfortunately, following Twitter's acquisition by Elon Musk, the festival had to be interrupted before its planned conclusion.

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