During my time as Marketing Manager at Twitter, creating video content with our close-knit agency Kofescu was a big part of the job. Over six years, we produced more than 100 videos: event recaps that brought key moments back to life, CEO interviews sharing how they use Twitter, and best-of compilations of standout brand campaigns.

But here, I want to focus on a particular type of video we created together—ones that required extra care: inspirationals designed to show Twitter’s value to our clients.

We made three in total. The first and the last one were built entirely from scratch, and the second one was a localized adaptation of a global video, tailored with more relevant and impactful examples for the French market.

This was a true collaboration with Kofescu from start to finish. I managed the content side: sourcing Tweets and stories, ensuring they aligned with French culture and resonated with audiences here, and briefing on the key angles to hit. Kofescu then wove those pieces into a compelling narrative and brought it all to life visually.

These videos were vital for Twitter, often serving as opening acts at major events to set the tone and inspire audiences right from the start.