Twitter is where unforgettable stories unfold—funny, touching, and sometimes completely unexpected. In 2021, we wanted to celebrate these moments in a way that felt as unique as the platform itself. That’s how the Twitter End-of-Year Calendar was born.

Each day revealed one of 24 standout stories from the year, brought to life through a QR code that led straight to Twitter, where the full story was told in Tweets.

Take Steve Olson’s discovery of La Pataterie, which led him to raise funds for Les Restos du Cœur. Or Waxx, who explained why Michael Jackson and Freddie Mercury’s legendary album never saw the light of day (spoiler: it involved a llam). Or the #PartagerLeRepas movement, where people stepped up to support students during the pandemic. Each story was a glimpse into the vibrant conversations happening on Twitter.

The project was a year-long labor of love, curating stories that truly captured the essence of the platform. We partnered with the agency Maartin to bring the calendar to life and Camille Gobourg for the beautiful illustrations. And to make the experience even sweeter, four chocolate bars from local chocolatier Monsieur Txokola were included.

Once complete, the calendars were shipped to media agencies, creative teams, and advertisers to give them a deeper understanding of Twitter—its culture, its impact, and the incredible stories it holds.