Back in 2013, brands cracking jokes or replying to customers in unexpected ways on social media wasn’t as common as it is today. Inspired by a Tumblr called Fails de CM, which showcased social media blunders, I decided to create its opposite: CM Hall of Fame, a space to highlight the funniest and most clever responses from Community Managers.

It all started with a simple idea: I gathered a few standout posts, designed a logo and a basic yet recognizable visual identity, and launched a Tumblr. The website unexpectedly blew up overnight, thanks to an article by MinuteBuzz. What was meant to be a small one-off project turned into a three-year journey. During that time, I shared daily updates featuring the latest CM highlights, building a community of over 40,000 followers on Twitter and Facebook. The project opened the door to collaborations with online media outlets like Topito and Golden Moustache, where I wrote themed articles, and even gave me the opportunity to deliver a keynote at the agency Dare.Win (now Media.Monks).

One of the project's biggest accomplishments was publishing a book with Hachette, featuring the best CM moments. Seeing it distributed across France felt like a great accomplishment.

In 2016, I handed over CM Hall of Fame to the Twog collective, who have kept it more or less alive ever since.